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Punk Haus

How we used custom catalogue to improve performance

About the

Brand

Punk Haus, a UK-based brand, provides a maximalist and inspirational collection of art and interiors, aiming to bring a touch of rebellion and personality to a space.

Confect Catalogue VS Facebook Catalogue Ads

WHAT IS CONFECT CATALOGUE?

Confect is an application that allows you to create custom designed catalogues that can be run on both Facebook and Instagram. Unlike traditional Facebook catalogue ads that do not support custom frame Dynamic Product Ads (DPA) on Instagram, Confect Catalogue bridges this gap by enabling fully customized catalogues. This tool maximizes your catalogue’s effectiveness, ensuring your ads stand out and capture more attention across social platforms.

Normal Facebook Catalogue

Only allows you to run frame on Facebook

Confect Catalogue

Allows you to run custom frame on Facebook & Instagram both

After running Confect catalogue for Punkhaus we noticed –

  • 9.5% lesser CPM
  • 39% lesser CAC
  • 45.2% better ROAS

Raw Data

PRE CLICK METRICS

PERFORMANCE METRICS