The Jewel Factor

How we scaled Indian Jewellery brand during BFCM

About the

Brand

The Jewel Factor is your one-stop shop for trendy and affordable fashion jewelry, empowering women to express their individuality through stylish designs.

Black Friday Scaling

22nd Nov - 3rd Dec VS 10 Nov - 21 Nov

AD SPEND

Manual Creative Testing

99.53%

Increase in ad spend

107%

Increase in revenue

3.7%

Increase in ROI

What did we test in this Campaign?

Different type of Creative Testing in Winnig Audience Stack

Lifetime campaign with winning and broad audiences

What did we test in this Campaign?

Retargeting with black friday sale communication

Focus on bestselling product-based content

Hero creative that helped us scale🚀

Play Video

₹14,494.27

AD SPEND

3.42

ROAS

690

CAC

54%

The Jewel Factor

How we scaled Indian Jewellery brand during BFCM

About the

Brand

Black Friday Scaling

22nd Nov - 3rd Dec VS 10 Nov - 21 Nov

AD SPEND

Manual Creative Testing

What did we test in this Campaign?

What did we test in this Campaign?

Hero creative that helped us scale🚀

Lower CAC than account average

Lower CAC
than account average