145 East is an apparel company that desgins men’s and women’s clothing inspired by West Bengal’s gamcha.
Lack of consistent sales and campaign structure. No funnel segmentation.
There was a lack of creative testing in the account. No definite winning audience, leading to a very high cost per acquisition.
Tested multiple audiences out as per the niche of the brand, and it brought in results
Not only just dynamic product Images, multiple videa creatives were tested in the account. And ASC creative testing works well.
This is the best-performing creative for the last 2 months. Here’s why:
The creative shows the apparel really well, in a holistic manner.
This video gives the audience a glimpse of what the clothing would look like once they wear it.
Hence, provides clarity, showcases the clothing well, and engages users.
The revenue increased from 3.5L to 12L by testing multiple interests and creatives Catalogs, ASC campaigns
We suggested removing extra charges for shipping COD orders, which was causing a drop in conversions from checkout. That spiked up our conversion rate.
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