This is a case study of a leading UK based Independent wall art brand. The brand sells Distinctive and Provocative Wall Art & Homeware.
We started media planning for the brand in November 2022 and kick-started the project
and ecommerce activity in the last week of November, just before Black Friday 2022.
Typsy Beauty offers playful and versatile makeup products perfect for everyday wear or creating bold, experimental looks.
The brand struggled to scale its website revenue seeing a month on month declining trend, recording 20L in October and 16L in December, due to market competition, operational inefficiencies, ineffective marketing, etc.
The brand faced difficulties managing their Meta Ads campaigns due to a complicated account setup, leading to inefficiencies in campaign optimization and reporting.
Without a clear plan to attract and convert new customers, the brand struggled to expand its customer base and maximize growth opportunities.
Insufficient data and insights at the product level hindered the brand's ability to tailor campaigns effectively, resulting in suboptimal targeting and scaling strategies.
The brand's campaigns suffered from stagnant creative elements as a result of limited testing, hindering efforts to optimize ad performance and engage with the target audience effectively.
Moved from a complicated Account structure of 15+ campaigns to a simplified account structure focusing on cleared campaign objectives. This helped reduce the CAC by 26%.
One ad set with one ad by understanding the winning theme, communication.
Tested Multiple interest with multiple winning ads
Identified the product level CPA and ROAS targets and set up different bids for each product.
ASC can help you reach a wider audience and get a lower CPA.
Separate campaign with open, stack-winning audience & retargeting audience ad set to test offers.
Audited the account to find out the spend-to-revenue ratio and identified the top 5 best-selling products
Further analyzed the product cohort to identify 3 hero products with nCAC lower than account average and higher CLTV and M2/M0 repeat rate
Broke down the overall brand’s ROI targets into product-wise ROI targets based on Gross Margins for each product.
Set up a Week on week 10-12% scaling for each product based on its then weekly run rate keeping the product-wise required ROI intact.
Audited the account to find out top 5 winning creatives.
Created iterations with hooks to improve the Conversion rate for the winning ads.
Set up a strategic creative reporting to Identify the key performing creative elements such as the creative theme, angle, hooks, type of voice over, length of the videos etc and Replicated it to over 100 new creatives and voila we found new killer ads outperforming all past creatives.
Leveraged influencers content by running partnership ads with influencers which resulted in 38% higher Conversion rate as compared to branded ads.
We found out what themes and iterations of creatives work rather than spending a lot of time and money on new creative research and doing the guesswork.
We tested two offers other than the evergreen offer. We saw a huge difference in conversion rate after running these two offers. The account average conversion rate was 1.50%
Get Free Mini Lip Oil Campaign
Upto 30% Off campaign
Revenue increased to 3x within 3 months.
Product-wise strategy and offer testing helped increase new customer acquisition by 3x.
Increase in Monthly Revenue
Increase in ROI
Reduced nCAC
In a nutshell, scaling becomes easy when you have a great product, data-backed ad creatives/UGCs with a clear product strategy in a simplified ad account.
We’re a data-driven, digital marketing partner that deliver unmatched results for eCommerce brands!
Follow Us:
Food Park, Aurora Waterfront, Unit 901, 9th floor, opposite Nalban, Sector V, Bidhannagar, Kolkata, West Bengal 700091