Sanfe is India’s first women’s body care brand, offering a wide range of products for skincare, hair removal, and intimate care.
Creative theme analysis involves a careful examination of various themes that can be used to plan out creatives strategically, such as “Weird Hook”, “Us v/s Us,” “Result-Oriented Transformation,” or “Problem-Solution.”
Imagine finding the perfect creative theme with multiple creatives – it’s like striking gold.
But then what? Instead of moving forward, we’re stuck in a cycle of endless tweaks.
Yet, despite our efforts, we find ourselves trapped in the same loop.
Is Iterations the only way left?
It’s a question that worries us as we try to figure out the best way forward in our creative journey, amidst so many options.
To maximize the impact of our winning creative themes, we decided to keep things simple. We chose one creative theme and launched 10 creatives with Post-id in a Campaign Budget Optimization (CBO) campaign.
(Per Offer)
Core principal:launch creative tests alongside winners and hedge your bet
Upside:confident spend – don’t spend as much on losers
Downside: over time tests won’t get spend – even if they’re bangers
The results? Remarkable.
In just 7 days, we witnessed a total of 568 purchases, Even more exciting was the fact that a whopping 477 of these purchases were from brand new customers with an overwhelming 83.98% of them attributed to new customer contribution.
But the surprises didn’t end there.
ROAS- 21% more than the account average
Conversion Rate – 15% more than the account average
Average Order Value (AOV)- increased by 16% compared to account average
We’re a data-driven, digital marketing partner that deliver unmatched results for eCommerce brands!
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