Using right creatives and optimization strategy helped us to boost brand revenue by 66% and meta ROAS by 52%
Xandro Lab crafts premium anti-aging and longevity supplements using clinically-proven ingredients, aiming to enhance performance, cellular health, and sleep.
Improving Meta ROAS and overall ROI and achieve website revenue of 30k SGD
Our client aims to maintain the same ad spend as the previous month while improving the return on investment (ROI). Specifically, they seek to achieve an ROI of 2 for the month of May and generate SGD 30,000 in website revenue. Given that Meta (Facebook and Instagram) is the primary contributor to revenue, it is essential to increase the return on ad spend (ROAS) on this platform to meet the client’s objectives.
Challenge 1: Strict Budget Constraints
One of the primary challenges is operating under a strict budget with no increase from the previous month. This financial limitation significantly reduces the scope for creative testing and experimentation, which are typically essential for optimizing ad performance and identifying high-converting creatives. Without the ability to test and iterate on new ad variations, achieving the desired improvements becomes more challenging.
Challenge 2: Ambitious ROI Improvement Expectations
The client’s expectation to improve the return on investment (ROI) by 35% within a single month is highly ambitious. Achieving this level of improvement in such a short timeframe is difficult, particularly given the constraints on budget and creative testing. Incremental gains in ROI typically require ongoing optimization, data analysis, and strategic adjustments, which are challenging to execute within a limited period.
Minimum Ad Spend Requirement:
Ensured that each ad within campaigns meets a minimum spend threshold of $100 USD to gather sufficient data for meaningful analysis and decision-making.
Cost per Acquisition (CAC) Target:
Set a target CAC of $80 USD, aligning with the client’s cost efficiency goals for acquiring customers.
Performance Thresholds in a 7-Day Window:
Implemented a structured approach to evaluate ad performance based on a 7-day window:
If CAC exceeds $80 USD and ROAS is below 1:
Immediately paused or discontinued the ad to prevent inefficient spending.
If CAC is approximately $80 USD and ROAS exceeds 1:
Monitored the ad closely without immediate action, assessing its potential for sustained profitability.
If CAC is below $80 USD and ROAS exceeds 1.5:
Initiated scaling actions to increase the budget allocation for the campaign, capitalizing on its strong performance.
Campaign Budget Optimization (CBO):
Consolidated all campaigns under Campaign Budget Optimization (CBO), enabling strategic adjustments at the campaign level for scaling or de-scaling efforts.
Scaling and De-scaling Strategy:
Leveraged CBO capabilities to adjust campaign budgets effectively:
To Scale: Increased budgets for campaigns that consistently met or exceeded the CAC and ROAS benchmarks, aiming to amplify successful outcomes.
To De-scale: Adjusted budgets downward for campaigns falling short of performance thresholds, reallocating resources to more effective initiatives.
Top Performing Themes:
Us vs Them:
Highlighted comparisons between our client’s products/services and competitors, emphasizing unique selling propositions and advantages.
Split Screen:
Utilized a split-screen format to visually demonstrate contrasts or comparisons, effectively illustrating product benefits or features.
1 vs 5 Result:
Presented compelling statistics or outcomes, showcasing the superior results achieved through our client’s offerings compared to alternatives.
X Signs You Need This:
Created engaging content focusing on identifying common issues or needs that our client’s products address, compelling viewers to consider their relevance.
Key Creative Pointers:
Declining NAD+ Levels with Age:
Addressed the common concern of declining NAD+ levels as individuals age, positioning our client’s products as a solution to mitigate this issue.
Brain Function and Energy Enhancement with NMN:
Highlighted the benefits of NMN (Nicotinamide Mononucleotide) in improving brain function and enhancing energy levels, leveraging these health benefits as key selling points.
We are pleased to report significant growth in store performance metrics:
Achieved a remarkable 66% increase in store revenue, reflecting robust sales growth and consumer engagement.
Implemented strategic initiatives resulting in a notable 42% increase in conversion rate, optimizing our sales funnel and enhancing customer acquisition.
Successfully processed a substantial 71% increase in the total number of orders, indicating strong market demand and operational efficiency improvements.
We are pleased to report significant advancements in performance metrics on Meta platforms:
Achieved a substantial 52% increase in the number of orders, demonstrating enhanced customer engagement and conversion.
Successfully reduced the Cost per Acquisition (CAC) by 24%, optimizing efficiency in acquiring new customers.
Realized a remarkable 76% increase in revenue, reflecting strong sales growth and effective campaign strategies.
Improved Return on Ad Spend (ROAS) by 52%, indicating enhanced profitability and campaign effectiveness.
These achievements were attained with a modest increase of only 16% in ad spend compared to the previous month. This underscores our strategic approach in maximizing results while maintaining cost efficiency on Meta platforms.
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