This is a case study of a leading UK based Independent wall art brand. The brand sells Distinctive and Provocative Wall Art & Homeware.
We started media planning for the brand in November 2022 and kick-started the project
and ecommerce activity in the last week of November, just before Black Friday 2022.
Punk Haus, a UK-based brand, provides a maximalist and inspirational collection of art and interiors, aiming to bring a touch of rebellion and personality to a space.
Unable to scale the revenue
with a healthy ROI.
Lacking a holistic marketing approach that
would include Facebook Ads, Google Ads,
Email & Social Media.
Unable to make performance-driven
creatives at bulk, because they were only
two people, handling the whole business
Scale the revenue with a
healthy ROI of 2.5-3X
Set up a multichannel marketing to increase
the first time buyers as well as repeat customer
Optimizing FB & Google ad account for better performance Pushing performance-driven creatives Scaling while maintaining a profitable ROI
Facebook & Google Ad accounts hygiene check & optimized for better resul
Performance-driven ad creatives for Black Friday 2022
Scaling while maintaining a profitable ROI.
First we did a hygiene check of their Facebook & Google ad account. Made some changes in the targeting & budget for better conversions.
Analyzed the past best-performing ads & relaunched them with better copy & new audience.
The time when we started ads, other brands already started running BFCM creatives. We knew that event could played a huge part for their future success. So, we quickly jump onto that, made performance-driven creatives bulk & started launching them.
We analyzed DPA was their best-performing creative type ever, so made sure to keep few DPA Frames ready.
A lot of adsets were having very good performance but the budgets were so low. So we increased the budget on winning ones & cut down the non-performing ones.
The brand had so much potential , from a daily budget of £125 per day to £1000 a day in a span of 1 month
We started a TOF Audience testing campaign, to test new audiences consistently & find out winning ones . Till date, it is our most spending campaign for any given period. We tested close 30 audiences so far out of which 10 audiences came out as winner & still running.
Testing new audiences (Looalike, interests, custom audience etc) are so important so that you can reach out to new prospects consistently.
We started a TOF Creative Testing campaign, because we noticed that most of the ads were DPA based, although it’s not bad, but they were clearly lacking some good performance-driven creatives except DPAs, that when our creative team came to rescue, we all collaborated together to understand their brand’s tone, ideal audiences & we started making creatives for that.
You can see we only tested 47 single creatives and we spent almost £40000 in the lifetime, so it implies that you don’t need a lot of ads to scale, you need a handful of good ads that can be run as everygreen.
ASC were just rolling out for the accounts at that time, we quickly realized ASC would be a huge assets for them because historically DPAs were their best performing creatives.
So we launched ASC event/offer wise, at their time of onboarding, BFCM 2022 was near, so we launched ASC campaign with only BFCM offer creatives & this strategy turned out really well, & till date whenever they are having a sale, we create a separate ASC campaign for that.
We analyzed their repeat customer rate & it was over 20%, which is huge.
We quickly created a remarketing campaign targeting both website remarketing audience &
past purchasers. Till date it’s running & giving us good results
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