LMAW

How did we boost a brand's conversion rate by 225% through CRO?

About the

Brand

Little Minds at Work fosters a love of learning in young minds with their engaging and educational activity binders, sparking curiosity and creativity through play.

Background

On June 19th, 2024, CRO changes were implemented. This case study compares key metrics from June 19th to July 3rd with the previous period to assess the impact.

Home Page

Recommendations

Brand Logo:Display prominently in the header for easy recognition.
Human Elements: Use banners featuring people using your products to create an emotional connection.
Bestsellers& New Arrivals: Highlight top-selling products & new arrivals.
Age Segregation: Organize products by toddler age groups.
Product Categories: Group products into specific categories for easier browsing.
: Highlight newly launched products to attract attention.
Testimonials: Include customer testimonials to build trust.
FAQs: Add a Frequently Asked Questions section for common queries.

Before

After

Collection Page

Recommendations

Product Categories: Organize products into specific categories for easier browsing.
Unique Banners: Use distinct banners for each category to highlight features.
“Add to Cart”: Ensure a clear, accessible “Add to Cart” button below each product.
Discount Tags: Add clear discount and sale tags to attract attention.
WhatsApp Bot: Mention the WhatsApp bot for customer support and engagement.

Before

After

Product Page

Recommendations

Product Slider: Use detailed images highlighting USPs, features, benefits, usage, dimensions, and content.
“Add to Cart” & “Buy Now”: Prominently display both buttons for easy purchase.
Promise Bar: Highlight key benefits like free shipping and easy returns.
Description: Provide a clear, concise product description.
Delivery & Offers: Display delivery timeline and current offers.
Reviews: Include a section for customer reviews and feedback.
Cross-Selling: Add a section for related products.

Before

After

The Impact

The conversion rate jumped from 0.89% to 2.91%, an impressive increase of 225.14%. Despite significantly scaling the account.
ROI improved from 2.71 to 5.29, an increase of 94.93%.
Orders dramatically increased from an average of 10 to 99.6 per day, an 896% increase.
Average daily sales soared from ₹21,147.89 to ₹114,219.53, representing a 440.10% increase.
The average daily spend increased from ₹7,885.33 to ₹23,084.12, a significant rise of 192.75%. This higher investment in marketing efforts during the post-CRO period set the stage for scaling the account.
We clocked a total revenue of ₹1,713,292.95 in 15 days post-CRO, which is an increase of 350.08%.
The ROI improved to 6.18, an increase of 130.62%

These results demonstrate the substantial positive impact of the CRO changes, significantly boosting revenue, ROI, and conversion rates.