Guduchi

How we scaled a Ayurvedic Wellness Brand From 10L/Month to 1 CR / Month revenue

This is a case study of an Indian Ayurvedic Wellness Brand. The brand started its journey back in Dec 2022 in India. They were doing around 10L monthly revenue . We were able to scale it to 1Cr/Month . Here is how we did it

About the

Brand

Guduchi Ayurveda is a trusted brand offering a variety of Ayurvedic health and wellness products, rooted in ancient Indian healing traditions.

Challenges

Solutions & Implementation

1. Simplified Account Structure

Moved the campaign structure to CBO . Reduced the number of campaigns. Created 3 campaigns – 1 for creative testing , 1 for scaling , 1 for manual bid(Cost Cap) and 1 for Retargeting

2. Introduced Broad targeting

We introduced broad targeting in the account rather than depending on interest based audience. We let facebook do the targeting through creatives . This helped to give consistent results and also helped to scale rapidly without taking much hit in ROAS. We also excluded last 30 day’s purchasers to improve new customer acquisition through facebook ads

3. Identifying winning product and focusing on improving AOV

We tested few products and found out that Obesidat – a weight loss supplement is giving the best and most consistent results over the time . But the main issue was that AOV of the product was low and it was hurting the ROAS of the account . So we introduced pack of 3 bundle and started buy 2 get 1 Offer. In all our ads and also on the website we stared the communication of “ Result in 90 days” . Through facebook ads , we stated sending traffic to pack of 3 of the product

4. Creative Strategy & Planning

Started Testing different creative themes like – Fear mongering , Before-after , Us vs Them , Benefit based , Customer testimonials , Review based , Aspiration based etc.
Once we got any winning creatives , we created multiple variations of it , keeping hook rate and hold rate in mind .
If a winning video creative’s hook rate was good but the hold rate was not upto the mark then while creating variations we kept 1st 3 seconds of that video same and changed the video after that to improve hold rate . And if hook rate was poor , then we tried other hook variations of that creative.
In video creative we focused on good animation and VFX while showing internal body parts and transformations . Used those in thumbnails of the ads to improve CTR of ads
In static ads , we used real transformation ads and strong and direct copies

Best Performing Creatives

Play Video

High spending ads in the account

5. B2B and Marketplace Campaigns

We started B2B leads campaign targeting B2B distributors for bulk orders
Use used local language ads for targeting in different regions for better relevancy .
We also started sending traffic to marketplaces like Amazon and flipkart to boost overall sales

B2B targeting example

Marketplace campaigns

6.Moving to Pre-Paid only business

To control high RTO in the account we removed COD option
We introduced Simpl-Pay later option for the customers as an alternative
Removing COD had initial -ve effect on the conversion rate of the account but it helped in long run to close the gap between Gross sales and Net sales number

Guduchi

How we scaled a Ayurvedic Wellness Brand From 10L/Month to 1 CR / Month revenue

About the

Brand

Challenges

Not able to scale

High RTO

Not able to identify right product

Lack of Creative Testing

Solutions & Implementation

Account Simplification

Using broad targeting

Introducing B2B leads and marketplace campaigns

Implementing data-backed Creative Strategy

Identifying winning product and focusing on improving AOV

Moving to Prepaid only business

1. Simplified Account Structure

Creative Testing

Scalling Campaign

Manual bid -Cost cap

Retargeting

2. Introduced Broad targeting

3. Identifying winning product and focusing on improving AOV

4. Creative Strategy & Planning

Best Performing Creatives

High spending ads in the account

5. B2B and Marketplace Campaigns

B2B targeting example

Marketplace campaigns

6.Moving to Pre-Paid only business

The Results

Month on Month Sales improvement

We started Here

Achieved 1CR sales by 6th month