Thenmozhi Designs offers a curated collection of handloom cotton sarees and salwar sets, celebrating the vibrant colors and intricate craftsmanship of Indian textiles.
They haven't run any ads before, so all the revenue they have, was generated organically.
They never ran any ads, there is no learning in the ad accounts. We had to start everything from scratch.
Without a clear plan to attract and convert new customers, the brand struggled to expand its customer base and maximize growth opportunities.
As this is a heavy catalogue brand, we need to track the performance of each category, but the product was not togged properly
The brand has a huge follower base, and maximum revenue depends upon returning customer
As this is a heavy catalogue brand, AOV fluctuated most of the time. There was no consistency in AOV
Segregated the campaigns category-wise to understand the performance of each category
One ad set with one ad in winning audience.
Tested Multiple interest in category-based campaign with DPA
Category-wise Catalogue objective ads
Separate MOF campaign to leverage follower base.
Separate catalogue objective campaign with retargeting audience
Audited the account to determine the spend-to-revenue ratio and identified the top 3 best-selling product category.
Audited the account to find out their MOM new customer vs returning customer growth
Audited the account to determine the spend-to-revenue ratio and identified the top 3 best-selling product category.
We found out what themes and iterations of creatives work rather than spending a lot of time and money on new creative research and doing the guesswork.
Revenue increased to 3.5x within 3 months.
Product Category-wise strategy and offer testing helped increase new customer acquisition by 3x.
In a nutshell, scaling becomes easy when you have a great product, Proper reporting, UGCs with a clear product strategy in a simplified ad account.
Increase in Monthly Revenue
Increase in new customer
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