E3K

How We Boosted Sales by 400% with Strategic Offer Plans

About the

Brand

E3K is a jewelry brand offering modern, 18k gold-plated pieces designed for the discerning woman, known for their trendsetting designs.

Objective Identification

An UAE based jewelry brand was facing trouble with conversion rates dipping day on day. We had to cut down on the spends and most of the performing ads and campaigns stopped performing. We decided to plan out an offer campaign for the nxt week.

Hypothesis Formulation

The hypothesis formulation’s core for giving out this sitewide offer was the upcoming Mother’s day event. We decided on a 20% off sitewide and planned creatives and aligned our campaigns for the same.

Details

Instead of giving out offer blindly, they work best when pre-planned with intention and a solid strategy behind it.
There are 3 ways that you can plan an offer.

When you see sales are dipping and you need a boost.
When there is an upcoming event/special day to leverage.
Data-backed decision making based on account history

All of the above, aligned for this particular jewelry brand for us and we decided to go ahead with the sale.

Once we launched the offer ads and maintained the same communication on all primary texts and headline, we saw a spike in sales from the second day itself.

Performance Metrics

Before taking the offer live

Ad spend: 1,335.74 aed

ROAS: 0.69

Cr% 1.04%

CAC: 667 AED

After taking the offer live

Ad spend: 3,490.44 AED

ROAS : 2.50

CR% : 4.40%

CAC : 158 AED

Results and Analysis

Pushing offers at the correct timing and with intent has yielded great results in this case.

The performance of this particular brand has been heavily dependent on sale and offers.

So, it is best that we take this factor into consideration when strategizing for a brand like this.

Read your data, listen to what it has to say.

The lesser the variables, the better the chances of conversions.