There was no data for the brand as they had never run any ads before collaborating with Adbuffs.
Eyecirque is a healthcare and wellness brand that offers eye care, skincare, and overall wellness products.
There was no data for the brand as they had never run any
ads before collaborating with Adbuffs.
(November’22)
(December’22 - May’23)
(June’23 - Present)
The website was not conversion or customer friendly. No flow of customer journey was there on the website.
No visibility of back-end and client could not share the credentials
The website had pixel setup issue, thus, no tracking was possible
The client’s end lacked having proper developer or team member who could execute the suggestions given from our end.
Team shared an extensive CRO for the website for making it more conversion and customer friendly
Adbuffs team could access back-end data of the brand
Adbuffs team executed successful set up of the pixel on the brand website
Due to lack of technical team in the client’s end, on suggestion of Adbuffs team, the brand collaborated with WD to develop the website
As the brand had never run ads, there was no past data for the account.
Brand had no asset to execute ad creatives
Due to no ads being run, there was no brand awareness in the market
We started with a low budget of 5K per day for creative testing on various formats and angles to identity what is working
The issue of no assets for the brand was solved by the brand’s collaboration with SHB and every month we get new assets and ad videos.
Upon continuous ads running and improvement in the social media presence, the brand
Audience kept dying after testing it for a while. Multiple audience tested.
Creatives were not scalable, thus, account needed new concept and angle for scaling the account.
Budget was gradually increased as per performance after confirmation with the client.
We got format and angle which were performing very good and scaled the account. The account scaled multifolds with creatives such Shrayav’s green screen video, Ananya’s green screen video and Walking Dead Hook Video
March – April – May
Amount Spent – 295,346.10
ROAS – 0.53
CAC – 2883.42
June – July – August
Amount Spent – 614,257.11
ROAS – 1.25
CAC – 850.31
March – April – May
Amount Spent – 295,346.10
ROAS – 0.53
CAC – 2883.42
June – July – August
Amount Spent – 614,257.11
ROAS – 1.25
CAC – 850.31
September – October – November
Amount Spent – 1,069,400.93
ROAS – 1.77
CAC – 439.54
We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.
Suggestions of shifting to credit line has been giving and it has been informed time and again that we must keep the account away from getting rejected.
Opting for GoKwik will help us handle RTOs and Fake Orders. The account has crossed the threshold of onboarding with GoKwik, so the brand is in discussion of the same.
We have been giving suggestions and discussions on possible SKUs the brand can introduce. Also suggestion of revamping the packaging is given to make the products more appealing to the audience (eg. Supplements/ gummies)
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