Guduchi Ayurveda is a trusted brand offering a variety of Ayurvedic health and wellness products, rooted in ancient Indian healing traditions.
We found out a swetspot of 850 INR CAC for the product by testing 3 adsets with different cost caps. Then we started testing new creatives with the cost cap of 850 . It helped to lower the overall CAC and improved ROAS
Once we got few winning crratives , we scaled them with higher budget in 3 different adsets with the cost cap of 950 , 850 , 750 . It gave us good volume of purchase and improved overall ROAS
We noticed that video creatives with voiceovers are performing better compared to others. So we increased the volume of such creatives and launched many variations of the wining ones.
Growth in Spend – 523%
Decrease in CAC – 54%
Increase in ROAS – 121%
Increase in KM20+ Sales
Spent – 336872
ROAS – 2.02
Spent – 39,651
ROAS – 1.88
Spent – 21,197
ROAS – 2.31
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