MyMuse is India’s first luxury intimate wellness brand, offering a range of premium products to help people explore and enjoy a healthy intimate life.
My Muse wasn’t able to run ads on Meta or Google due to strict ad policies hence unable (practically impossible) to scale the brand.
After month B. My Muse launched 2-3 new products every month and we ended up finding 2 new Hero products that scaled the brand from 26L to 50L in the next 4 months.
A Brand New Ad account and Page gave us the chance to start with a fresh learneng
Their previous product page contained wonds that were against Facets, Googir's ad poticies, it w ad rejection. After masking the high-risk keywords and mages from the we the ad rejections were reduced by 40% poble for 80-90% of ad rejection. After masking the high-risk keywords and images from the website, the ad rejections were reduced by 40%.
We tested different ad messaging to find out which words, messaging, visuals were responsible for ad rejection. Once we figured out, the ad rejection went from 70% to 25%.
600+creatives with new angles were tested over 10 months. It helped us to find what type of creative delivered best results.
Once ad rejection issue was solved we structured the whole ad account to scale with the winning ads.
We also switched to Pre- landers and custom landing pages to reduce the ad rejections further and improve the CRS further.
Today’s advertising is 70% about how you’re communicating. At Adbuffs we tested every possible communication angle for My Muse
Leverage your online media presence.
People love something different. Create something unique.
Using white label influencer content for scaling further
Grab the attention in first 3 secs.
This is the best-performing creative for the last 1 month. It gave us tremendous results that were beyond industry standards.
Here’s the data for the winning ad:
Amount Spent: ₹3.75.605/-
Purchase: 237 (20% of total purchase)
CPA: ₹1572/-
ROAS: 1.61
Hook Rate: >30%
Hold Rate: 65%
By using an attention-grabbing visual and copy in the first 3 seconds, we were able to improve the hook rate to 34% (account average 20%). Further, the video focussed on the product demonstration highlighting the USPs. The overall CPC was 60% lesser.
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