Silverline is a jewellery brand with a rich heritage, crafting striking contemporary and timeless pieces in silver and gold.
For a jewelry brand going through ups and downs in sales, launching a new product or collection at just the right time can be a total game-changer. It’s like giving the brand a fresh start. By carefully planning when to introduce the new jewelry and how to talk about it, the brand creates excitement and gets people talking.
We have observed that often times a jewelry brand works on a two peak business model, which means the business thrives on two particular period during the year which is also the right time to scale the business. However as marketers we must strategize to make the brand perform during non-peak period as well and help create multiple peaks.
On a particular brand we have observed that such two peak periods are Valentines Day and Festive Season. However we have analyzed that launching new collections other than these two peak season has helped us create more such peaks for the business
Launching our new jewelry collection has been fantastic, and the results are amazing. More people are buying our jewelry, and they really like what we’re offering. It’s not just about selling – our customers are coming back because they love what we have. The launch has also brought in new customers and made our brand more popular.
Lets deep dive more into the data-
1. Comparing the ROAS before the New collection launch and after the launch
ROAS
Before- 1.03
After- 2.09
20% Increase in ROAS
2. Comparing the CAC before the New collection launch and after the launch
CAC
Before- 1500
After- 1300
15% decrease in CAC
3. Comparing the orders before the New collection launch and after the launch
Orders
Before- 160
After- 210
31.25% increase in orders
The new jewelry collection launch has done wonders for us! More people are buying our jewelry, and they really like it. Plus, the launch brought in new customers, making our brand stand out as a cool and innovative choice. So, looking at the data, it’s clear that a new launch at the right time can make a brand more loved and successful.
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