Sudhir Shivaram Photography offers comprehensive online photography classes designed to equip learners with the skills and knowledge needed to capture stunning images.
Amount Spent on facebook: INR 431671.37
FB ROAS: 1.66
Revenue attributed to Facebook: INR 716574.47
Amount Spent on Google: 0
Revenue attributed overall: 935000
ROI: 2.17
AOV: 2500
Amount Spent on FB: INR 566290.28
Revenue attributed to Facebook: INR 1758201.18
FB ROAS: 3.10
Amount Spent on Google: INR 117000
Revenue attributed to Google: INR 379500
Total Spent: INR 683290.28
Revenue attributed overall: 2525004
ROI: 3.70
AOV: 2500
The client had only single course to sell on its webiste and app with no upsell. So we had to bring in high orders with that single course
Without a consolidated account structure & a primary product to focus on, the client was unable to scale the account
The client had only a single product on website so there are no returning customers.
The client had 2 domains in the customer journey, so whenever someone would purchase the course, the thank you page would open in a different domain which led to incorrect attribution on ads.
Testing audiences on Facebook ads Understanding about retargeting set up and objection handling Unable to pull in more number of orders.
The landing page was not well optimised. It lacked course information, social proof and the coach's authority over the subject leading to low CR%.
We analysed all past data to identify any trends and potential winning audience and ad creatives in the account.
We started with 3 TOF campaigns:
After identifying the winning creatives, we made variations for that by changing the hooks in the first 3 secs of the video ad.
If it was a wildlife image we tested it with some other wildlife image keeping the ad copy same.
We’ve seen this increased the performance gradually.
This helped us track the average CPA, ROAS and Conversion Value for the client.
We also tested a few new creative angles like split screen, green screen, voiceover hooks which helped us to improve the revenue.
Since in the initial days FB dashboard was not having proper attribution so we told the client to shift to Trueroas and within a week we gradually saw the account scaling and we could hit our target CPA and revenue every single day.
Now that we know what type of creatives and messaging works, we started making more variations of it to further improve performance.
We have told the client to launch an advance version of his course at a higher price then what he is giving currently.
This will ideally help him to improve his returning customer rate as someone who purchased the course and learned the basics would now want to move into an advanced level of learning.
FB ROAS: 3.10
CPA: 700
Woocommerce ROI: 3.70x
Wondering why?
We kept a CPA target for the brand to optimize the ad performance. In the Post IOS 14 era, the attribution setting of Facebook changed, leading to under-reporting / over-reporting. In order to optimise the campaigns, we need to use backend analytics like woocommerce and Google Analytics to track the performance. Optimising based on CAC, and backend tracking helps to maintain the required ROI targets.
Showing transition and hook-based creatives grabs the audience attention.
These are the winning variations of the ads.
This shows how the course actually solves the concern of the audience.
270% increase in sales
with a positive EBIDTA
ROI: 3.70
CAC: 700
We’re a data-driven, digital marketing partner that deliver unmatched results for eCommerce brands!
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