A women’s athleisure brand which dealt with gym wear namely Leggings, shorts, Coord sets, and T-shirts. When the brand was onboarded, the brand stood at a monthly revenue of 3lakh.
This case study is all about how with the help of creative and bestselling categories and offers helped us to scale the brand with better ROI.
AOV Improved by 23%
Orders Improved 6X
Revenue Improved 8X
The Fit Theory empowers people to lead an active lifestyle by creating high-quality, inclusive activewear that promotes comfort, confidence, and a love for movement.
The Conversion rate was lower than the average industry standard along with the AOV which resulted in lower ROI.
Its always advisable for a brand to have a higher average order value in order to get higher revenue if the conversion rate is intact.
The existing account structure was a complicated one without any scaling campaign.
Although they tested very less creative but the there was no dedicated campaign for creative testing. Testing was done in any campaign and was further not scaled.
We initiated dedicated campaigns for audience and creative testing, alongside separate campaigns for remarketing and manual bidding for scaling purposes. This helped us in the proper allocation of budget along the different campaigns which resulted in a 30% growth in ROAS.
We began with the bestseller products, we highlighted the features, and color options availble via our communication we also created urgency with "getting out-of-stock" communication. We tried Static, carousel, and UGC all of them worked well hence improving the CTR by 21%.
We curated the offer based on the bestselling category and thought of increasing the AOV and CR. We ran two different offers and 2 different collection pages of the same category, 1st Offer was BUY 1 GET ANOTHER AT 50%, 2nd offer was BUY 2 LEGGINS @1498. The later one proved to be the winner and hence improved the AOV and CR.
We introduced google and retention marketing for the brand for the first time and the brand search and the different audience segmentation of retention help the brand to scale furthermore, Almost 20%-25% of revenue was contributed by these channels alone.
Increase in Return In Investment
Increase in Order Numbers
Increase in Revenue
Total Spent – 169605.21
ROAS – 1.94
Hook Rate – 32.03%
Total Spent – 48607.69
ROAS – 1.63
CR – 4.14%
Total Spent – 42387
ROAS – 1.87
Hook Rate – 25.04%
Total Spent – 600061
ROAS – 2.04
CR – 1.51%
Total Spent – 48243.32
ROAS – 1.52
CR – 1.67
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