The Jewel Factor is your one-stop shop for trendy and affordable fashion jewelry, empowering women to express their individuality through stylish designs.
Selecting the product which aligns with profitability and Product
Aov was Low and fluctuated every month. There was no consistency in AOV.
Without a consolidated account structure and a primary Category to focus on, the client was unable to scale the acccount.
Focusing on testing multiple audience interests going beyond the usual jewellary core audience.
Testing different categories to find winning category.
Creating a plan to aggressively test new creatives and audiences.
Finding an evergreen offer to increase conversion rate.
Testing the product page vs the collection page to understand which page helps us to bring more conversions.
Timely optimisation of the account to ensure the best results.
Testing Multiple Audiences and categories to acquire new customers & find the product market fit.
Testing Creatives of hero category in winning audience to find the winning creatives.
Put best performing creatives in ASC+ campaign in prospecting and DPA in ASC+ Retargeting
Scaling the account with Manual bid and Lifetime campaign.
Historically DPA has better results henced allocated majority budget to the DPA ads.
We’re a data-driven, digital marketing partner that deliver unmatched results for eCommerce brands!
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Food Park, Aurora Waterfront, Unit 901, 9th floor, opposite Nalban, Sector V, Bidhannagar, Kolkata, West Bengal 700091