care@adbuffs.com

24 - 30 NOVEMBER

2023

Xandrolab

Leveraging Manual Bids for Scaling During BFCM

About the

Brand

Xandro Lab crafts premium anti-aging and longevity supplements using clinically-proven ingredients, aiming to enhance performance, cellular health, and sleep.

Hypothesis

The brand is a Supplement brand, the idea was to scale the account and get a volume of purchases.

Also, we have observed, we got good results in retargeting. So, if we got higher ATC/IC, there is a chance of higher CR% in retargeting.

And, That can boost overall performance.

Results

The Campaign since launch has helped us to scale the account along with decreasing the overall CAC of the account and increasing in number of orders and conversion rate.

Higher Volume in purohuseas Better CRM Better ROAS> Battor ROI

Amount Spent $5189
CR 10.13%
ROAS 0.7
CAC $112
Orders 52

Amount Spent

Orders Comparison

CR% Comparison

CAC Comparison

ROAS Comparison

40.23%

Increase in ROAS

10.40%

Lower CAC

133.94%

Increase in CR%

During BFCM

Hypothesis

The brand is a Supplement brand, the idea was to scale the account and get a volume of purchases.

Also, we have observed, we got good results in retargeting. So, if we got higher ATC/IC, there is a chance of higher CR% in retargeting.

And, That can boost overall performance.

Amount Spent

Orders Comparison

CR% Comparison

CAC Comparison

ROAS Comparison

40.23%

Increase in ROAS

10.40%

Lower CAC

133.94%

Increase in CR%