Xandro Lab crafts premium anti-aging and longevity supplements using clinically-proven ingredients, aiming to enhance performance, cellular health, and sleep.
Hypothesis
The brand is a Supplement brand, the idea was to scale the account and get a volume of purchases.
Also, we have observed, we got good results in retargeting. So, if we got higher ATC/IC, there is a chance of higher CR% in retargeting.
And, That can boost overall performance.
Results
The Campaign since launch has helped us to scale the account along with decreasing the overall CAC of the account and increasing in number of orders and conversion rate.
Higher Volume in purohuseas Better CRM Better ROAS> Battor ROI
Amount Spent
$5189
CR
10.13%
ROAS
0.7
CAC
$112
Orders
52
Amount Spent
Orders Comparison
CR% Comparison
CAC Comparison
ROAS Comparison
40.23%
Increase in ROAS
10.40%
Lower CAC
133.94%
Increase in CR%
During BFCM
Hypothesis
The brand is a Supplement brand, the idea was to scale the account and get a volume of purchases.
Also, we have observed, we got good results in retargeting. So, if we got higher ATC/IC, there is a chance of higher CR% in retargeting.